Case Studies
A few examples of how we compress ambiguity, lock clarity, and ship production-grade work in weekly increments.
B2B SaaS (Series A)
Requirements → tickets → weekly delivery
A product team with paying customers, a roadmap, and a growing backlog. Delivery was slowed by unclear requirements and repeated scope churn.
Problem
Ambiguous requirements and slow iteration cycles made delivery unpredictable.
Constraints
- Multiple stakeholders, unclear decision ownership
- Existing auth/roles complexity
- Weekly shipping expectations from customers
Results
Time-to-clarity
Rework reduced
~Delivery cadence
WeeklyApproach
- Rapid Spec Sprint: acceptance criteria + edge cases
- Phased delivery plan with weekly demos
- Hardened auth/roles + admin tooling
Takeaways
- Stakeholders aligned on scope in days
- Less rework from clearer interfaces
- Steady weekly throughput
Next.jsTypeScriptPostgres
Ops-heavy marketplace
Integrations without fire drills
Webhook-driven workflows connected multiple third-party systems. Failures were hard to debug and created manual ops work.
Problem
Webhook-driven workflows were brittle: missed events, retries that duplicated work, and low visibility.
Constraints
- High event volume with occasional provider duplication
- Must avoid double-processing and money-moving errors
- Limited observability in existing workflow
Results
Failed workflows
MTTR
Duplicate handling
IdempotentApproach
- Idempotent event handling + durable retries
- Queue + backoff patterns
- Instrumentation for traceability
Takeaways
- Fewer broken workflows
- Clearer debugging + support
- Reliable integration foundation
NodeWebhooksQueues
Legacy internal tooling
Modernization without a rewrite
A critical internal app was slowing the team down, but a rewrite wasn’t feasible. Changes carried risk and performance was inconsistent.
Problem
Slow builds, inconsistent patterns, and a growing backlog of “fear to touch” areas.
Constraints
- Must keep shipping features during cleanup
- Large surface area with limited test coverage
- Avoid breaking existing user flows
Results
Build time
Core Web Vitals
All greenRelease confidence
UpApproach
- Incremental refactors behind feature flags
- Performance + accessibility improvements
- CI hardening and test strategy
Takeaways
- Lower risk of change
- Better maintainability
- Faster iteration
Next.jsCITesting
Consumer subscription startup
Startup Rescue: churn → modern rebuild → $1M+ ARR
The product was stagnating, churn was climbing, and the legacy app had become hard to change safely. The team needed a credible v2 quickly—without pausing growth work for months.
Problem
High churn and slow iteration: product changes took too long, reliability issues impacted trust, and the existing architecture blocked new feature development.
Constraints
- Existing paying users and data had to migrate safely
- No appetite for a multi-quarter rewrite with uncertain ROI
- Small team; needed senior execution and fast decisions
Results
Revenue
$Time-to-v2
Churn
Approach
- Rapid Spec Sprint to define v2 scope, flows, and acceptance criteria
- Incremental rebuild with clear cutover milestones (no big-bang launch)
- Stabilized auth/billing + improved onboarding and retention flows
- Instrumentation for funnels and churn drivers to guide iterations
Takeaways
- Shipped a modern v2 without losing existing customers
- Unlocked faster iteration and more reliable releases
- Converted product momentum into measurable revenue growth
Next.jsTypeScriptStripePostgres